Taught by multinational lawyer and consultant/entrepreneur Mike Ross, Fundamentals of Legal Services Business delivers the core functions of business: strategy, marketing, operations, and business development through theory, examples and practical, real-life application.
This course will help you to be a better advisor to your clients by understanding and responding to what’s important to them – and be more effective in operating your own practice in any area of law.
Course Learning Objectives
By the end of this course students should be able to:
- Develop an understanding of business strategy, operations, and marketing fundamentals
- Learn how to apply business concepts to improve both individual or corporate legal services business
- Incorporate business perspectives more effectively in your approach to legal services
Student praise for LSM 820:
- “LSM 820 gave me many ideas to help run my own practice. As a sole practitioner, I was drawn to this course; especially as marketing is an integral part of running a successful legal service. I believe experiencing this course while at the precipice of an evolving new world has given me an edge over competitors. Professor Mike Ross is straightforward, intellectual, structured, and passionate about business. ”
- - Alison Macdonald